Customer Data Platform Guides
In-depth guides on CDPs, composable architecture, and modern customer data strategy. Whether you're evaluating your first CDP or rethinking your data stack, start here.
Guides
What is a Customer Data Platform (CDP)?
A comprehensive guide covering what CDPs are, how they work, key capabilities, types of CDPs, and how to choose the right one for your business.
What is a Composable CDP?
A deep dive into composable CDP architecture — how it differs from packaged CDPs, key benefits of the warehouse-native approach, and when to choose composable.
CDP vs DMP: What's the Difference?
Understand the key differences between Customer Data Platforms and Data Management Platforms — data types, use cases, and why the industry is shifting from DMPs to CDPs.
What is Identity Resolution?
Learn how identity resolution connects fragmented data into unified customer profiles — deterministic vs probabilistic matching, identity graphs, and why it's the foundation of every CDP.
CDP vs Data Warehouse: What's the Difference?
Understand how CDPs and data warehouses differ — activation vs analysis, real-time vs batch, and where composable CDPs bridge the gap between the two.
What is Reverse ETL?
Learn what reverse ETL is, how it syncs data from warehouses to operational tools, and how modern CDPs eliminate the need for a separate reverse ETL layer.
What is Customer Segmentation?
A complete guide to customer segmentation — types, strategies, and how CDPs enable real-time, behavior-driven segments that static tools cannot match.
What is a Real-Time CDP?
Understand what makes a CDP real-time — streaming ingestion, live identity resolution, instant audience updates, and why latency matters for personalization.
What is Data Activation?
Learn what data activation is, how it turns raw customer data into action across your tool stack, and how it differs from reverse ETL.
CDP vs CRM: What's the Difference?
Understand the key differences between a CDP and a CRM. Learn when to use each, how they complement each other, and why modern teams need both.
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