How to migrate from Adobe Real-Time CDP to UserFlux
Migrating from Adobe Real-Time CDP to UserFlux means replacing a complex, multi-product enterprise stack with a single warehouse-native platform. Instead of managing XDM schemas, merge policies, and separate Adobe tools for analytics, personalization, and orchestration, UserFlux gives you everything in one place — querying your ClickHouse warehouse directly. Most teams complete the migration in 4-8 weeks.
Your migration path from Adobe Real-Time CDP.
Audit your Adobe CDP configuration
Document your existing XDM schemas, merge policies, audiences, destinations, and any Adobe Journey Optimizer or Target integrations. Identify which Adobe Experience Platform features you actively use.
Install the UserFlux SDK and configure ingestion
Add the UserFlux SDK to your web and mobile properties. Configure server-side ingestion for any backend data sources currently feeding into Adobe Experience Platform.
Configure your warehouse and migrate data
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. Export historical profile and event data from Adobe Experience Platform and import it into your warehouse.
Rebuild audiences and identity resolution
Recreate your Adobe audiences as UserFlux segments with full SQL flexibility. Configure UserFlux's identity resolution to replace Adobe merge policies and identity graphs.
Migrate destinations and activation logic
Replace Adobe destination connections with UserFlux's built-in activation and automation workflows. Reconnect downstream ad platforms, email providers, and analytics tools.
Validate and cut over
Run both systems in parallel for at least one week. Compare audience sizes, profile counts, and activation volumes. Once validated, decommission Adobe Real-Time CDP and related Experience Platform services.
Adobe Real-Time CDP→ UserFlux concept mapping.
| Adobe Real-Time CDP | UserFlux | Notes |
|---|---|---|
| XDM Schemas | Event Schema | Flexible schema definition without rigid XDM field groups — define what you need |
| Merge Policies | Identity Resolution | Automatic cross-device and cross-channel identity stitching without manual policy configuration |
| Audiences | Segments | Real-time warehouse-native segments with full SQL flexibility |
| Destinations | Built-in Activation | No external routing needed — automation, personalization, and messaging are native |
| Real-Time Customer Profiles | User Profiles | Unified profiles with automatic enrichment stored directly in your warehouse |
| Datasets | Events / User Properties | Data stored as events and profile properties in ClickHouse — no dataset management overhead |
| Segment Builder (Adobe) | Segment Builder + SQL | Visual builder for common use cases with full SQL for advanced queries |
| Adobe Journey Optimizer | Automation Workflows | Event-driven journeys with branching, delays, and multi-channel actions |
| Adobe Target | Personalization Engine | Server-side personalization with real-time audience targeting — no separate tool needed |
| Data Governance / DULE Labels | Data Governance | Built-in data governance with consent management and access controls |
What you gain by switching.
One platform replaces the Adobe stack
Adobe Real-Time CDP is just one piece — you also need Journey Optimizer, Target, Analytics, and more. UserFlux replaces the entire stack with a single warehouse-native platform.
Warehouse-native, not proprietary storage
Adobe locks your data in Experience Platform's proprietary infrastructure. UserFlux queries your ClickHouse warehouse directly — full SQL access, no data extraction headaches.
Dramatically lower total cost
Adobe's per-profile pricing and multi-product licensing adds up fast. UserFlux uses transparent, usage-based pricing — most teams see 60-80% cost reduction versus the full Adobe stack.
Deploy in weeks, not quarters
Adobe Experience Platform implementations often span months with system integrators. UserFlux deploys in weeks with self-serve setup — no consulting engagements required.
Frequently Asked Questions
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