How to migrate from Bloomreach to UserFlux
Migrating from Bloomreach to UserFlux means moving from an e-commerce-focused personalization and engagement platform to a complete, warehouse-native CDP. Instead of managing Bloomreach's Engagement, Discovery, and Content modules separately, UserFlux gives you analytics, a CDP, automation, agentic personalization, and search — all powered by your ClickHouse warehouse. Most teams complete the migration in 3-5 weeks.
Your migration path from Bloomreach.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Bloomreach integration. Both can run in parallel so you continue collecting customer data while building out your UserFlux configuration.
Map events and customer profiles
Translate your Bloomreach customer attributes, catalog data, and custom events to UserFlux events and user profiles. Export your Bloomreach customer data via API to seed UserFlux profiles.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. Import historical customer and event data to maintain continuity across your analytics and automation.
Rebuild segments and scenarios
Recreate your Bloomreach audiences and scenario-based automations in UserFlux. UserFlux segments are warehouse-native and update in real time, giving you the same targeting precision with full SQL flexibility.
Migrate campaigns and personalization
Rebuild your Bloomreach Engagement campaigns, weblayers, and Discovery search rules as UserFlux automations, personalization configs, and search indexes. Map your Loomi AI workflows to UserFlux's agentic personalization.
Validate and cut over
Run both systems in parallel for at least one week. Compare audience sizes, campaign performance, and search results. Once validated, disable Bloomreach campaigns and remove the Bloomreach SDK.
Bloomreach→ UserFlux concept mapping.
| Bloomreach | UserFlux | Notes |
|---|---|---|
| Engagement Engine | Automation Workflows | Event-driven automation with branching, delays, and multi-channel actions |
| Discovery | Search APIs | Warehouse-native search and recommendations powered by your data |
| Audiences | Segments | Real-time warehouse-native segments with full SQL flexibility |
| Loomi AI | Agentic Personalization | AI-driven personalization that acts on warehouse data in real time |
| Weblayers | Personalization | Server-side personalization with real-time content targeting |
| Scenarios | Automation Workflows | Multi-step automation flows with conditional logic and audience splits |
| Campaigns | Multi-channel Messaging | Email, push, webhooks, and API-triggered messaging from one platform |
| Analytics | Dashboards | Full analytics suite with SQL and natural language querying |
What you gain by switching.
One platform replaces three modules
Bloomreach splits its product into Engagement, Discovery, and Content. UserFlux gives you analytics, CDP, automation, personalization, and search in a single warehouse-native platform — no module juggling.
Your data stays in your warehouse
Bloomreach stores your customer data in their proprietary infrastructure. UserFlux queries your ClickHouse warehouse directly, giving you full data ownership and eliminating vendor lock-in.
Built-in analytics from day one
Bloomreach focuses on engagement and personalization but lacks deep analytics. UserFlux includes funnels, retention, segmentation, and custom dashboards — so you understand your customers and act on insights in one place.
Transparent, usage-based pricing
Replace Bloomreach's enterprise contracts and per-module pricing with transparent, usage-based costs. Pay for events ingested and queries run — no surprises and no minimum commitments.
Frequently Asked Questions
Get started today with $150 credits
Create an account instantly to get started or contact us to design a custom package for your business.