How to migrate from Braze to UserFlux
Migrating from Braze to UserFlux means moving from a messaging-focused engagement platform to a complete, warehouse-native CDP. Instead of stitching together Braze with a separate CDP, analytics tool, and personalization engine, UserFlux gives you automation, analytics, personalization, search, and recommendations — all querying your ClickHouse warehouse directly. Most teams complete the migration in 3-5 weeks.
Your migration path from Braze.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Braze SDK. Both can run in parallel so you can validate data collection and begin building audiences before cutting over.
Map events and user profiles
Translate your Braze custom events, purchase events, and user attributes to UserFlux events and user profiles. Export your Braze user data via API or Currents to seed UserFlux profiles.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. All event and user data is stored directly in ClickHouse, eliminating the need for Braze Currents data exports.
Rebuild segments and audiences
Recreate your Braze segments in UserFlux. UserFlux segments are warehouse-native and update in real time, so you get the same targeting capabilities with full SQL flexibility.
Migrate campaigns and Canvas flows
Rebuild your Braze campaigns and Canvas journey flows as UserFlux automations and journeys. Map your messaging logic, delays, branching, and audience filters to UserFlux's automation builder.
Validate and cut over
Run both systems in parallel for at least one week. Compare audience sizes, automation triggers, and event volumes. Once validated, disable Braze campaigns and remove the Braze SDK.
Braze→ UserFlux concept mapping.
| Braze | UserFlux | Notes |
|---|---|---|
| Campaigns | Automations | Single-send and triggered messaging maps to UserFlux automations with richer triggering options |
| Canvas (Journey Builder) | Journeys | Multi-step flows with branching, delays, and audience splits |
| Segments | Segments | Real-time warehouse-native segments with full SQL flexibility |
| Custom Events | Events | Direct 1:1 mapping with warehouse-native storage |
| User Attributes | User Profiles | Richer profile model with automatic enrichment and computed properties |
| Currents (Data Export) | N/A (warehouse-native) | No export needed — data lives in your ClickHouse warehouse from the start |
| Content Cards | Personalization | Server-side personalization with real-time content targeting |
| Connected Content | APIs | Full API access to user data, segments, and events for dynamic content |
| Braze SDK | UserFlux SDK | Single SDK for tracking, personalization, search, and recommendations |
| Liquid Templating | Template Engine | Dynamic content powered by warehouse data and real-time user profiles |
What you gain by switching.
One platform, not five
Braze handles messaging but you still need a CDP, analytics, personalization, and search. UserFlux replaces your entire stack with a single warehouse-native platform.
Own your data in ClickHouse
No more relying on Currents to export data out of Braze. UserFlux stores everything directly in your ClickHouse warehouse — full SQL access, no data silos.
Usage-based pricing
Braze charges per MAU with expensive annual contracts. UserFlux uses transparent, usage-based pricing — pay for what you use with no lock-in.
Built-in analytics and intelligence
Braze requires external analytics tools to understand user behavior. UserFlux includes analytics, funnel analysis, and retention — so you can understand users and act on insights in the same platform.
Frequently Asked Questions
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