How to migrate from Fullstory to UserFlux
Migrating from Fullstory to UserFlux means moving from digital experience analytics to a complete, warehouse-native platform. While Fullstory focuses on session replay and UX analytics, UserFlux gives you event analytics, a full CDP, marketing automation, agentic personalization, and search — all powered by your ClickHouse warehouse. Most teams complete the migration in 2-3 weeks.
Your migration path from Fullstory.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Fullstory snippet. Both can run in parallel so you start collecting event data in UserFlux while maintaining Fullstory session capture during the transition.
Map events and user properties
Translate your Fullstory custom events, user variables, and page variables to UserFlux events and user profiles. Fullstory's auto-captured interactions map to explicit UserFlux events for cleaner, more intentional tracking.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. Import any historical data exports from Fullstory to maintain continuity in your analytics.
Rebuild funnels and dashboards
Recreate your Fullstory funnels, segments, and metric cards as UserFlux dashboards. Take advantage of SQL and natural language querying for more flexible analysis than Fullstory's pre-built views.
Validate data parity
Run both systems in parallel and compare key metrics — event counts, funnel conversion rates, and user counts — to ensure consistency before switching over.
Cut over and remove Fullstory
Once validated, remove the Fullstory snippet and route all tracking through UserFlux. Start leveraging CDP, automation, personalization, and search features that Fullstory does not offer.
Fullstory→ UserFlux concept mapping.
| Fullstory | UserFlux | Notes |
|---|---|---|
| Sessions | Events | Session-level data maps to structured event streams with user context |
| Funnels | Funnels | Direct mapping with added SQL flexibility and warehouse-native computation |
| Segments | Segments | Real-time warehouse-native segments with full SQL flexibility |
| Journeys | User Flows | Visualize user paths through your product with warehouse-native data |
| Rage Clicks | Custom Events | Track frustration signals as custom events with your own definitions |
| DX Data | User Profiles | Rich user profiles with automatic enrichment and computed properties |
| Metric Cards | Dashboards | Full dashboard builder with SQL and natural language querying |
| Page Insights | Event Analytics | Page-level analytics with flexible event-based tracking |
| Fullstory Data Export | N/A (warehouse-native) | No export needed — data lives in your ClickHouse warehouse from the start |
What you gain by switching.
Complete platform, not just DX analytics
Fullstory gives you session replay and UX analytics. UserFlux gives you event analytics, a CDP, marketing automation, agentic personalization, and search — all in one platform.
Warehouse-native architecture
No more proprietary data silos. UserFlux stores and queries data directly in your ClickHouse warehouse, giving you full data ownership and eliminating the need for data exports.
From insight to action
Fullstory shows you what happened but cannot act on it. UserFlux lets you go from analytics to automated workflows, personalized experiences, and search — all without switching tools.
Transparent, usage-based pricing
Replace Fullstory's session-based pricing with transparent, usage-based costs. No more worrying about session volume limits or paying for session replay you do not need.
Frequently Asked Questions
Get started today with $150 credits
Create an account instantly to get started or contact us to design a custom package for your business.