How to migrate from Google Analytics to UserFlux
Migrating from Google Analytics to UserFlux means moving from a sampled, session-based analytics tool to a warehouse-native platform with exact user-level data. UserFlux gives you the analytics you rely on plus a composable CDP, automation, personalization, and search — all querying your ClickHouse warehouse directly with zero sampling. Most teams complete the migration in 2-3 weeks.
Your migration path from Google Analytics.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing GA4 tag. Both can run in parallel during the transition so you can compare data side by side.
Map your events and parameters
Translate your GA4 events, custom dimensions, and user properties to UserFlux events and user profiles. UserFlux uses a flexible event model, so most GA4 events map directly.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. Unlike GA4's BigQuery export, UserFlux writes data directly to ClickHouse in real time.
Rebuild reports and dashboards
Recreate your GA4 reports, funnels, and audience definitions in UserFlux. UserFlux supports the same analysis types with unsampled data and warehouse-native speed.
Validate data parity
Run both systems in parallel for at least one week. Compare page views, event counts, and conversion metrics to verify UserFlux captures everything correctly.
Cut over and remove GA4
Once validated, remove the GA4 tag and rely on UserFlux for all analytics, activation, and personalization. Start leveraging features GA4 doesn't offer.
Google Analytics→ UserFlux concept mapping.
| Google Analytics | UserFlux | Notes |
|---|---|---|
| Events (GA4) | Events | Direct 1:1 mapping — UserFlux uses an event-based model |
| Event Parameters | Event Properties | Same concept, no parameter limits |
| User Properties | User Profiles | Richer user profiles with automatic enrichment |
| Custom Dimensions | Event / User Properties | No slot limits — add as many properties as needed |
| Audiences | Segments | Real-time audience building with activation capabilities |
| Conversions / Key Events | Goal Events | Track conversions with full attribution data |
| Explorations | Analytics Dashboards | Ad-hoc analysis on unsampled warehouse data |
| Funnels | Funnel Analytics | Exact user-level funnels, no sampling |
| BigQuery Export | Native ClickHouse | Data lives in your warehouse from the start — no delayed export |
| Google Signals | Identity Resolution | Cross-device identity stitching without relying on Google's ecosystem |
What you gain by switching.
Zero sampling, exact data
GA4 samples data at scale and applies thresholds that hide rows. UserFlux queries your full dataset in ClickHouse — every user, every event, every time.
Your data, your warehouse
No more waiting for BigQuery exports or dealing with GA4's data retention limits. UserFlux stores everything in your ClickHouse warehouse in real time.
Replace your entire stack
GA4 is analytics-only. UserFlux includes a CDP, automation, personalization, and search. Stop paying for separate tools to act on your data.
User-level insights
GA4 is aggregate-first. UserFlux is user-first — see individual journeys, build segments, and trigger personalized experiences from a single platform.
Frequently Asked Questions
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