How to migrate from Heap to UserFlux
Migrating from Heap to UserFlux means moving from auto-capture analytics to a complete, warehouse-native platform. Instead of relying on retroactive event definition, UserFlux gives you intentional tracking with a composable CDP, analytics, automation, personalization, and search — all querying your ClickHouse warehouse directly. Most teams complete the migration in 2-3 weeks.
Your migration path from Heap.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Heap snippet. Both can run in parallel so you can validate data collection before cutting over.
Define your tracking plan
Translate your Heap virtual events, custom events, and user properties to UserFlux events and user profiles. UserFlux uses explicit event tracking, so you will formalize the events Heap was auto-capturing.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. All event and user data is stored directly in ClickHouse for real-time querying.
Recreate dashboards and funnels
Rebuild your Heap charts, funnels, and retention analyses in UserFlux's analytics module. UserFlux supports the same analysis types with the added benefit of warehouse-native performance.
Validate data parity
Run both systems in parallel for at least one week. Compare event volumes, funnel conversion rates, and user counts to ensure data consistency.
Cut over and remove Heap
Once validated, remove the Heap snippet and route all traffic through UserFlux. Start using built-in automation and personalization features that Heap doesn't offer.
Heap→ UserFlux concept mapping.
| Heap | UserFlux | Notes |
|---|---|---|
| Auto-capture | SDK Event Tracking | Explicit tracking gives you cleaner data and full control over what's collected |
| Virtual Events | Events | Define events in code instead of retroactively in the UI |
| User Properties | User Profiles | Automatic profile creation with custom properties and enrichment |
| Event Properties | Event Properties | Direct 1:1 mapping |
| Funnels | Funnel Analytics | Same funnel analysis with warehouse-native performance |
| Retention Analysis | Retention Analytics | Cohort-based retention on your warehouse data |
| Segments | Segments | Real-time audience building with activation capabilities |
| Session Replay | N/A | UserFlux focuses on data and activation rather than session recording |
| Heatmaps | N/A | Pair with a dedicated heatmap tool if needed |
| Charts / Dashboards | Analytics Dashboards | Full charting and dashboard capabilities on warehouse data |
What you gain by switching.
Beyond analytics
Heap is analytics-only. UserFlux gives you analytics plus a CDP, automation, personalization, and search — all in one platform.
Own your data in ClickHouse
No more black-box data storage. UserFlux queries your ClickHouse warehouse directly — full SQL access, no data duplication.
Consolidate your stack
Replace Heap + your CDP + messaging tool + personalization engine with a single platform. Most teams see 40-60% cost reduction.
From insight to action
Heap shows you what happened. UserFlux lets you act on it — trigger automations, personalize experiences, and activate audiences from the same platform.
Frequently Asked Questions
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