How to migrate from Hightouch to UserFlux
Migrating from Hightouch to UserFlux means moving from a composable CDP and reverse ETL tool to a complete, warehouse-native platform. While Hightouch focuses on syncing data from your warehouse to downstream tools, UserFlux gives you analytics, a full CDP, automation, personalization, and search — all querying your ClickHouse warehouse directly. No more managing dozens of syncs to separate tools. Most teams complete the migration in 2-4 weeks.
Your migration path from Hightouch.
Install the UserFlux SDK
Add the UserFlux SDK to start collecting event and user data directly into your ClickHouse warehouse. Hightouch syncs can continue running in parallel during the transition.
Map models and audiences
Translate your Hightouch models (SQL queries and dbt models) and audiences into UserFlux segments and computed properties. UserFlux queries your warehouse directly, so your existing data models can be referenced without a separate sync layer.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. If you already have a warehouse Hightouch reads from, UserFlux can work alongside it or replace it entirely.
Replace syncs with built-in features
Audit your Hightouch sync destinations. Many syncs exist only to push data to analytics, personalization, or messaging tools — capabilities that UserFlux provides natively. Eliminate syncs that become redundant.
Migrate remaining integrations
For any destinations that still need data from your warehouse, configure UserFlux's built-in activation features or API integrations. Map Match Booster identity resolution to UserFlux's identity resolution.
Validate and cut over
Run both systems in parallel for at least one week. Compare audience sizes, sync outputs, and data freshness. Once validated, disable Hightouch syncs and consolidate onto UserFlux.
Hightouch→ UserFlux concept mapping.
| Hightouch | UserFlux | Notes |
|---|---|---|
| Audiences | Segments | Real-time warehouse-native segments with full SQL flexibility — no sync delay |
| Syncs | Built-in Activation | No need to sync data to separate tools — analytics, personalization, and messaging are built in |
| Models | Computed Properties | Define derived attributes directly on warehouse data without a separate modeling layer |
| Match Booster | Identity Resolution | Built-in identity resolution that unifies user profiles across devices and channels |
| Customer Studio | Customer 360 Profiles | Unified customer view with event history, computed properties, and segment membership |
| Destinations | Built-in Features | Replace dozens of destinations with native analytics, automation, personalization, and search |
| Events (Sync) | Events | First-party event collection via SDK — no reverse ETL needed for event data |
| Splits (A/B Testing) | A/B Testing | Built-in experimentation without needing to sync audiences to a separate testing tool |
What you gain by switching.
Replace syncs with built-in capabilities
Hightouch syncs data to dozens of separate tools for analytics, messaging, and personalization. UserFlux replaces most of those tools entirely — analytics, automation, personalization, and search are all built in.
Warehouse-native without the plumbing
Both Hightouch and UserFlux are warehouse-first, but Hightouch is middleware that moves data between systems. UserFlux operates directly on your ClickHouse warehouse — no sync jobs to monitor, no pipelines to debug.
Real-time, not batch syncs
Hightouch syncs run on schedules, introducing latency between your warehouse and downstream tools. UserFlux queries your warehouse in real time, so segments, analytics, and personalization always reflect the latest data.
Transparent, usage-based pricing
Replace Hightouch's per-destination pricing and the cost of all the downstream tools it syncs to. UserFlux consolidates everything into one platform with transparent, usage-based pricing.
Frequently Asked Questions
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