How to migrate from Insider to UserFlux
Migrating from Insider to UserFlux means moving from a growth management platform to a warehouse-native CDP that gives you full control of your data. Instead of relying on Insider's proprietary data layer for personalization and orchestration, UserFlux queries your ClickHouse warehouse directly — delivering analytics, automation, personalization, search, and recommendations in one platform. Most teams complete the migration in 3-5 weeks.
Your migration path from Insider.
Audit your Insider configuration
Document your existing Insider unified profiles, Architect journeys, segments, Eureka recommendations, and InStory campaigns. Identify which channels and personalization features you actively use.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Insider tag. Both can run in parallel during the transition, collecting data independently so you can validate coverage before cutting over.
Configure your warehouse and import data
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. Export historical user profiles and event data from Insider and import them into your warehouse.
Rebuild segments and personalization
Recreate your Insider segments as UserFlux segments with full SQL flexibility. Replace InStory and on-site personalization with UserFlux's personalization engine.
Migrate journeys and recommendations
Rebuild your Architect journey flows as UserFlux automation workflows. Replace Eureka recommendations with UserFlux's built-in recommendation engine powered by your warehouse data.
Validate and cut over
Run both systems in parallel for at least one week. Compare segment sizes, journey triggers, and personalization performance. Once validated, remove the Insider tag and decommission your Insider account.
Insider→ UserFlux concept mapping.
| Insider | UserFlux | Notes |
|---|---|---|
| Unified Profiles | Customer 360 Profiles | Complete user profiles stored in your warehouse with automatic identity resolution |
| Architect Journeys | Automation Workflows | Multi-step flows with branching, delays, and multi-channel actions — powered by warehouse data |
| Eureka Recommendations | Recommendation Engine | Product and content recommendations built on your warehouse data with full transparency |
| InStory | Personalization | Server-side personalization for web and mobile with real-time audience targeting |
| Segments | Segments | Real-time warehouse-native segments with full SQL flexibility |
| Events | Events | Direct 1:1 mapping with warehouse-native storage in ClickHouse |
| Predictive Segments (AI Intent) | Computed Properties | Define custom scoring and predictive attributes with full visibility into how they are calculated |
| Web Push / App Push | Multi-channel Automation | Push, email, webhook, and API-triggered actions from a single automation builder |
| Smart Recommender | Recommendation Engine | Configurable recommendation models with full control over ranking and filtering logic |
| Insider SDK | UserFlux SDK | Single SDK for tracking, personalization, search, and recommendations |
What you gain by switching.
Full stack in one platform
Insider bundles personalization and engagement but you still need separate analytics and a CDP. UserFlux combines CDP, analytics, automation, personalization, search, and recommendations natively.
Own your data in your warehouse
Insider stores your data in its proprietary infrastructure, making it hard to access or export. UserFlux is warehouse-native — all data lives in your ClickHouse with full SQL access.
Transparent, usage-based pricing
Insider's pricing is opaque with custom contracts and channel-based add-ons. UserFlux uses straightforward usage-based pricing — you see exactly what you pay for with no hidden fees.
Analytics and insights built in
Insider focuses on engagement but lacks deep analytics. UserFlux includes funnels, retention analysis, and cohort insights — understand your users and act on insights in the same platform.
Frequently Asked Questions
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