How to migrate from Iterable to UserFlux
Migrating from Iterable to UserFlux means moving from a cross-channel messaging platform to a complete, warehouse-native CDP. Instead of stitching together Iterable with a separate CDP, analytics tool, and personalization engine, UserFlux gives you automation, analytics, personalization, search, and recommendations — all querying your ClickHouse warehouse directly. Most teams complete the migration in 3-5 weeks.
Your migration path from Iterable.
Install the UserFlux SDK
Add the UserFlux SDK alongside your existing Iterable integration. Both can run in parallel so you can validate data collection and begin building audiences before cutting over.
Map events and user profiles
Translate your Iterable custom events, user fields, and catalog data to UserFlux events, user profiles, and custom data tables. Export your Iterable user data via API to seed UserFlux profiles.
Configure your warehouse
Connect your ClickHouse warehouse or use UserFlux's managed infrastructure. All event and user data is stored directly in ClickHouse, eliminating the need for Iterable data exports.
Rebuild lists and segments
Recreate your Iterable lists and dynamic segments in UserFlux. UserFlux segments are warehouse-native and update in real time, so you get the same targeting capabilities with full SQL flexibility.
Migrate campaigns and journeys
Rebuild your Iterable campaigns, journeys, and experiments as UserFlux automation workflows. Map your messaging logic, delays, branching, audience filters, and A/B tests to UserFlux's automation builder.
Validate and cut over
Run both systems in parallel for at least one week. Compare audience sizes, campaign triggers, and messaging volumes. Once validated, disable Iterable campaigns and remove the Iterable integration.
Iterable→ UserFlux concept mapping.
| Iterable | UserFlux | Notes |
|---|---|---|
| Campaigns | Automation Workflows | Single-send and triggered messaging maps to UserFlux automation workflows with richer triggering options |
| Journeys | Automation Workflows | Multi-step flows with branching, delays, and audience splits |
| Lists | Segments | Real-time warehouse-native segments replace static and dynamic lists |
| Templates | Message Templates | Dynamic message templates powered by warehouse data and real-time user profiles |
| Events | Events | Direct 1:1 mapping with warehouse-native storage and full SQL access |
| User Profiles | Customer 360 Profiles | Unified customer view with event history, computed properties, and segment membership |
| Catalog | Custom Data | Store product, content, and reference data directly in your warehouse |
| Experiments | A/B Testing | Built-in experimentation across messaging, personalization, and content |
| Iterable Data Export | N/A (warehouse-native) | No export needed — data lives in your ClickHouse warehouse from the start |
What you gain by switching.
One platform, not a messaging silo
Iterable handles messaging but you still need a CDP, analytics, personalization, and search. UserFlux replaces your entire stack with a single warehouse-native platform.
Own your data in ClickHouse
No more relying on data exports to get your data out of Iterable. UserFlux stores everything directly in your ClickHouse warehouse — full SQL access, no data silos, complete data ownership.
Built-in analytics and intelligence
Iterable requires external analytics tools to understand user behavior. UserFlux includes analytics, funnel analysis, and retention — so you can understand users and act on insights in the same platform.
Transparent, usage-based pricing
Replace Iterable's contact-based pricing and expensive enterprise contracts with transparent, usage-based costs. Pay for events ingested and queries run — no lock-in and no surprises.
Frequently Asked Questions
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