How to migrate from Klaviyo to UserFlux
Migrating from Klaviyo to UserFlux means moving beyond e-commerce email and SMS to a full CDP with analytics, personalization, and automation. UserFlux gives you everything Klaviyo offers for marketing automation — plus warehouse-native data infrastructure, product analytics, AI-powered recommendations, and search. Most teams complete the migration in 3-5 weeks.
Your migration path from Klaviyo.
Export historical data
Export your Klaviyo profiles, lists, segments, and historical campaign data. This ensures continuity in your analytics and audience management after migration.
Install UserFlux SDK
Add the UserFlux SDK to your storefront alongside Klaviyo. Both can run in parallel so you never lose data during the transition period.
Migrate segments and lists
Recreate your Klaviyo lists as UserFlux audiences and segments as dynamic audiences. UserFlux audiences update in real-time from warehouse data, giving you more flexibility than Klaviyo's built-in segmentation.
Recreate flows as automations
Rebuild your Klaviyo flows — welcome series, abandoned cart, post-purchase — as UserFlux automations. Map triggers, splits, delays, and actions to their UserFlux equivalents.
Set up integrations
Connect your Shopify store and other e-commerce tools to UserFlux. Configure product catalog syncing, order tracking, and storefront personalization.
Go live
Once all flows are rebuilt and validated, switch your sending to UserFlux. Remove Klaviyo tracking and consolidate on a single platform.
Klaviyo→ UserFlux concept mapping.
| Klaviyo | UserFlux | Notes |
|---|---|---|
| Lists | Audiences | Static and dynamic audience management |
| Flows | Automations | Event-driven workflows with built-in actions |
| Campaigns | Campaigns | One-time or scheduled sends to audiences |
| Profiles | User Profiles | Enriched automatically from warehouse data |
| Metrics | Events | Direct 1:1 mapping for tracking events |
| Properties | Properties | User and event properties with warehouse enrichment |
| Segments | Dynamic Audiences | Real-time segmentation powered by warehouse data |
| Catalogs | Product data | Centralized product catalog for recommendations and personalization |
| Templates | Template engine | Dynamic content with real-time personalization |
What you gain by switching.
Beyond email and SMS
Klaviyo is a marketing automation tool. UserFlux is a complete platform — CDP, analytics, automation, personalization, and search — all in one, so you can retire multiple tools.
Warehouse-native data
Your customer data lives in ClickHouse, not locked inside an email platform. Query it directly, join it with other sources, and maintain full ownership of your data.
AI recommendations and search
Go beyond basic product recommendations. UserFlux provides AI-powered recommendations, personalization, and search that adapt to each user in real-time.
Real-time product analytics
See how your campaigns drive product engagement and revenue without exporting data to a separate analytics tool. Funnels, retention, and attribution are built in.
Frequently Asked Questions
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