How to migrate from Tealium to UserFlux
Migrating from Tealium to UserFlux means moving from a legacy enterprise CDP with separate tag management, event streaming, and audience tools to a modern, warehouse-native platform that unifies everything. UserFlux replaces Tealium iQ, EventStream, and AudienceStream with a single SDK and platform — with transparent pricing and faster implementation. Most teams complete the migration in 3-5 weeks.
Your migration path from Tealium.
Audit tag management and data flows
Document your Tealium iQ tags, EventStream connectors, AudienceStream audiences, and data layer configuration. Map which downstream tools UserFlux replaces natively.
Replace Tealium iQ with UserFlux SDK
Install the UserFlux SDK to replace Tealium iQ tag management. The UserFlux SDK handles event collection directly, eliminating the need for a separate tag manager.
Migrate AudienceStream audiences
Recreate your Tealium AudienceStream audiences as UserFlux audiences. UserFlux audiences are powered by real-time warehouse data, giving you more flexibility than badge-based segmentation.
Recreate EventStream connectors
Replace Tealium EventStream connectors with UserFlux integrations. Many connectors become unnecessary because UserFlux handles analytics, automation, and personalization natively.
Set up analytics and automation
Configure UserFlux's built-in analytics dashboards, automation workflows, and personalization features. These replace the downstream tools that Tealium was feeding data into.
Decommission Tealium
Once all data flows are validated and audiences are active in UserFlux, remove Tealium iQ tags and shut down your Tealium account.
Tealium→ UserFlux concept mapping.
| Tealium | UserFlux | Notes |
|---|---|---|
| iQ Tag Management | UserFlux SDK | Single SDK replaces tag manager and all vendor tags |
| AudienceStream | Audiences | Real-time segmentation powered by warehouse data |
| EventStream | Event pipeline | Built-in event processing and routing |
| Visitor profiles | User Profiles | Enriched automatically from warehouse data |
| Badges | Computed properties | Dynamic properties calculated from event data |
| Connectors | Integrations | Many connectors replaced by built-in features |
| Data layer | Event properties | Structured event data captured by the SDK |
| Enrichments | Real-time enrichment | Automatic data enrichment from warehouse and third-party sources |
| Consent management | Consent controls | Built-in consent and privacy management |
What you gain by switching.
Modern warehouse-native architecture
Replace Tealium's legacy tag management approach with a warehouse-native platform. Your data lives in ClickHouse, not scattered across vendor tags and third-party cookies.
Transparent usage-based pricing
No more enterprise contracts with opaque pricing. UserFlux offers transparent, usage-based pricing so you know exactly what you are paying for.
Built-in analytics and automation
Stop routing data to separate analytics and automation tools. UserFlux includes dashboards, funnels, automation workflows, and personalization natively.
Faster implementation and simpler maintenance
One SDK replaces Tealium iQ plus all your vendor tags. Less code, fewer moving parts, and no tag management overhead to maintain.
Frequently Asked Questions
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