New post: Introducing BYO ClickHouse for UserFlux

The cutomer data platform for growing marketplaces. All from one SDK.

Unify buyer, seller, and listing data to power your CDP, seller analytics, personalization, lifecycle marketing, and marketplace ad engine without paying the marketplace data tax.

The customer data platform
trusted for 120M+ MTUs

ThanksKlaroThe Daily AusStablesFastlanePark Booker

One data layer for every marketplace surface

Live event stream
1.2M/min

search_performed

buyer_219 · nature stays

Now

seller_inventory_gap

seller_44 · weekend supply

3s

checkout_started

$280 booking value

9s

profile_merged

anonymous → buyer

15s
Unified profile
buyer_219

Buyer LTV

$1,840

Preferred

Nature stays

Seller affinity

High

Next action

Weekend offer

Powering search, email, ads & seller portal
Activation routing
6s latency
MetaHigh intent buyers
BrazeCatalog block
Seller portalSupply dashboard
Search APIRe-rank listings
Marketplace signals
Buyer intentViewed 4 listings
Seller signalSupply gap detected
Catalog contextRe-ranked in real time
Updated continuously across surfaces
120M+monthly tracked users across our customers
500M+events ingested and activated monthly
15M+emails targeted and delivered monthly
20M+user feeds and searches personalized monthly
Marketplace Pain Points

Generic CDPs weren't built for two-sided journeys at marketplace volume. You need a real-time data layer that enables monetization growth in your platform.

Two-sided journeys break generic CDPs. Marketplaces need to understand buyers, sellers, listings, inventory, messages, payments, and liquidity in one connected model.

Volume turns growth stacks into tax. Every search, view, listing update, and checkout event compounds usage bills in tools priced for simpler SaaS and ecommerce funnels.

Sellers need their own product layer. The same data that powers marketing should also power seller dashboards, boosted visibility, and marketplace monetization loops.

Activation has to stay close to the data. Audiences, recommendations, lifecycle triggers, and embedded analytics work best when they run from the same real-time source of truth.

Marketplace Use Cases

Everything you need to grow your marketplace at scale.

CORE CDP

Replace Segment with a CDP that understands marketplace data.

Collect buyer, seller, listing, search, checkout, and lifecycle events into one warehouse-native profile layer. Then sync audiences and events to the tools your growth team already uses.

Explore Audience Hub

Track web, mobile, and server-side events from one marketplace-ready SDK

Resolve identities across buyers, sellers, devices, and anonymous sessions

Send clean events and audiences to Meta, Braze, Customer.io, internal services, and more

// Identify your user across all platforms
await userflux.identify("user_123", {
  email: "alice@example.com",
  plan: "enterprise"
})

// Track any event in real-time
await userflux.track("product_viewed", {
  productId: "prod_456",
  category: "electronics",
  price: 299.99
}, { enrichLocation: true })

Destinations

Syncing in real-time

Meta

Braze

Braze

Customer.io

Customer.io

Slack

Amplitude

Amplitude

SELLER ANALYTICS

Give sellers visibility to help them grow their business.

Use the UserFlux Data API to power analytics inside your seller portal. Show sellers sales, conversion, demographics, traffic sources, and listing performance on the same data layer your team uses internally.

Explore Analytics

Serve customer-facing dashboards with low-latency Data API queries

Give sellers visibility into views, checkout funnels, sales, and source attribution

Turn analytics into a reason for sellers to list more, promote more, and stay longer

Seller portal analytics

Nomad Stays

Seller performance

Seller GMV

$247k

Listing views

83.1k

Checkout rate

22.1%

Checkout funnel

Views to purchase

Listing views83.1k
Checkout started18.4k
Purchase4.1k

Traffic sources

Search
41%
Recommendations
27%
Email
18%

Buyer mix

Sydney
Melbourne
Returning
High intent
LISTING ENRICHMENT

Turn messy seller listings into structured marketplace data.

Automatically classify listings, extract attributes, write SEO-ready descriptions, and flag moderation issues so every listing becomes usable for search, recommendations, emails, and seller insights.

Explore Personalization

Auto-categorize listings by category, location, condition, amenities, and supply type

Generate buyer-facing listing descriptions, SEO fields, and structured attributes

Autofill missing details, and flag risky content, before they hurt discovery

Marketplace listing AI fields

Prompt: classify each listing, extract attributes, generate SEO copy, and flag anything that needs moderation before it reaches buyers.

Hidden valley tiny stay

Enriched
UncategorizedStays > Nature escapes

AI listing copy: Off-grid tiny home with valley views, fire pit, and weekend availability.

Vintage walnut dining table

Enriched
FurnitureFurniture > Dining > Vintage

AI listing copy: Six-seat walnut table with restoration notes, suburb pickup, and buyer-safe condition tags.

City warehouse event space

Reviewing
VenueEvents > Warehouse venues

AI listing copy: Inner-city event space for launches, shoots, and private events with capacity and amenity tags.

LIFECYCLE COMMS

Run buyer and seller journeys from live marketplace behavior.

Trigger campaigns from abandoned searches, incomplete bookings, seller onboarding, supply gaps, and reactivation moments. Every message can use live profile, listing, and catalog data.

Explore Journeys

Build buyer, seller, and supply-side journeys with visual branching

Trigger abandoned search, abandoned booking, seller activation, and winback campaigns

Use dynamic content and recommendation blocks in every email

Search performed

city = Austin, category = furniture

Buyer or seller?

Route each side through a different journey

Send personalized email

Recommended listings from live catalog data

MARKETPLACE AD ENGINE

Let sellers boost listings and create a new revenue stream.

Once recommendations, seller analytics, and ad spend run from the same system, sellers can boost visibility and measure results. That creates the marketplace flywheel generic platforms never unlock.

Talk to sales

Rank boosted listings with buyer intent, catalog fit, and seller goals

Show sellers performance and ROAS through embedded analytics

Use first-party data to improve promotion quality, marketplace revenue, and liquidity

Marketplace ad engine

Boosted seller visibility

Ad revenue

$18.4k

Boosted views

94k

Seller ROAS

5.8x

Nomad Stays$4202.8k+31%
Peak Events$3101.9k+24%
Local Pros$1851.1k+18%

Lower cost at scale

Usage-based pricing that fits marketplaces where every view, search, listing update, and checkout can become an event.

One source of truth

Your CDP, analytics, journeys, search, and embedded seller dashboards all operate from the same real-time data layer.

A flywheel you can expand into

Start with core CDP routing, then add personalization, seller analytics, lifecycle, and monetization when the timing is right.

Get started today with $150 credits

Create an account instantly to get started or contact us to design a custom package for your business.

Always know what you pay

Cost effective usage based pricing with no hidden fees.

Pricing details

Start your integration

Get up and running with our APIs in as little as 10 minutes.

API reference